Customer Focused

We provide the best experience for our customers, when we say we are going to do something we simply do it and deliver it to the best of our ability. We take responsibility and own the good with the bad, while working together as a team to leverage our collective best.

We innovate our designs and products to be market leaders in technology, aesthetics, and solutions. We embrace creativity and leverage the differing strengths and talents of our collective team members. We do not fear failure and learn from any mistakes in order to continuously improve.

We show empathy, respect, and kindness for each other, our customers, our community. We are kind to our team members, our customers, and suppliers. But we are also honest and transparent about performance and capabilities and provide constructive and purposeful feedback. We are human. We respect our differing abilities, backgrounds, perspectives and contributions. We value the diversity of racial and cultural identity and background, nationality, sexual and affectional orientation, gender identity and its expression, religious background and belief, marital status, family structure, age, mental and physical health and ability, political perspective, and educational and class status. We celebrate each other’s breakthroughs, successes, and accomplishments.

Action Oriented

We are proactive not reactive members and contributors to the company. We will constantly look for new ideas and opportunities to keep our thinking and approach fresh and ahead of the curve. We are entrepreneurs who balance structure and process with agility and adaptability.

Passionate

We are passionate about our team members, our company, our products, our work and our customers. We care about the smallest details as they lead to premium customer solutions, while being resilient and working together to navigate change.