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Design and Innovation reigns at R+T 2018

Image of R+T stand and interior
7 Mar 2018

Rollease Acmeda were thrilled to exhibit for the first time as a global company at the R+T Trade Fair 2018 - the world's leading trade fair for roller shutters, doors/gates and sun protection systems. The event held in Messe Stuttgart, Germany ran for 5 days, from 27 February to Saturday 3 March, with over 65,000 visitors attending the fair.

As mass crowds entered Hall 7, Rollease Acmeda took prime position, with our impressive stand at the front and center of the hall, taking up 312 square meters, and reaching heights in excess of 7 meters. The innovative design certainly made an impact, and drew visitors to the stand where our enthusiastic sales team eagerly informed and demonstrated our latest product innovations and visual product displays to our guests.

The space was zoned into four core product ranges, lining the outskirts of the stand: Automation, Indoor Shades, Outdoors Shades and our Fabric Gallery, all featuring Augmented Reality and Smart Home displays. A fifth area, dedicated to socializing and networking, boasted a 9 meter blue lit bar, and meeting zones, including lounges and meeting tables, consumed up to one third of the stand and proved extremely popular among guests.

Crowds at stand

Left - The impressive opening to our Fabric Gallery, which featured walls lined with fabric swatches.

Top Right - Social area where visitors gathered for coffee, drinks and conversation.

Bottom Right -  Our innovative products attracted interested crowds.

On display in our Indoor Area, we showed the latest z-LOCK side fastening solution with slim side channels and compact headbox.  We also featured the latest in child safety systems, Easy Spring Wand and Easy Spring Ultra, both utilizing Aero’s "Auto-rise" technology. Winner of the Excellent Product Design Award in the Home Textile and Home Accessories category at the German Design Awards 2018, our premium Aero Dual roller shade system that independently controls two shades with only one chain or chainfree mechanism, showcased our slimmest headbox - the only one of its kind, measuring only 103mm x 135mm. We also exhibited, our popular RB09 chain control solution boasting our Easy Lock technology, with up to 10mm idle end adjustment and our latest innovations for Rollers - our Bottom Up system, which provides privacy while letting light shine in from above and our motorized Zipscreen Skylight System, suspended overhead in the center of the area.

Indoor Products

Left - Francisco Caicedo (Business Development Manager - Performance Fabrics) takes visitors through our range of clutches and brackets.

Right - Fabio Petringa (Regional Sales Manager - VIC, TAS, South NSW) demonstrates the new Ultra-lock EVO for the popular Zipscreen Outdoor Shade.

Our impressive outdoor display featured our European designed folding arm awnings which includes: Kumo, Shan, Klip, Klip POD and Stein, as well as the Ilios Pivot Arm Drop Awning. Our co-exhibitors from TWO showcased their popular shutter systems in both aluminium and plantation timber, launching cyclone rated shutters which can withstand over 700km's p/h of winds. Our Veue Wire Guide external drop roller, and popular Zipscreen featured the new Ultra-lock EVO automatic lock and fabric tension device, designed to seamlessly integrate within side channels. Zipscreen+ previewed for the first time, our latest external shading solution using Clear PVC.

*Awning range only available out of Australia.


Left - Andrew Robson (National Sales Manager AU) explains the benefits of Zipscreen and Zipscreen+ Outdoor Shades.

Top Right - Our Veue Wire Guide controlled via voice controlled assistance Alexa and our Automate APP, also featuring Augmented reality marker.

Bottom Right - Our beautiful European designed Awning range featured open style and cassette folding arm awnings, as well as Ilios Drop Awning housed in an aesthetically pleasing circular cassette.

We showcased our entire fabric range, with a collection of metalized back, sheer and blackout fabrics, for both residential and commercial use arranged on two large acrylic walls; creating an impressive backdrop on either side of the fabric gallery. In the center, our new fabric binder was available for our guests to feel and explore the range up close. Our partners Texstyle were also on hand to assist with any fabric enquiries relative to the AU & NZ markets.

Fabric Area_Peter

Peter Koenig (Director - Sales & Marketing US) takes clients through our residential Fabric swatch book, featuring pattern, blockout and sheer fabrics.



We were excited to reveal our growing Automate product range, showcasing the latest motorized shades including SS38 Roman Shades, Venetian Blinds as well as Cellular, plus guests to the stand were treated to seeing our new Automate motorized Aero Dual solution in action for the first time, controlled with Automate Li-Ion wirefree motors, which also featured in two other roller shades: Skyline and an impressive S60 shade measuring 2.7 meters wide. Our Automate APP controlled various shades throughout the stand via smart phone devices, which gave customers the opportunity to see our real time positioning display when moving the shade to a desired position. We also demonstrated intelligent home assistants, Alexa and Google Home Automate shades with voice control assistance integration. Guests had the opportunity to experience the convenience of smart shade control first hand.


Left - Automate Aero Dual previews at R+T 2018, expanding on the popular Aero suite controlled with our Automate Li-ion Wirefree motors.

Top Right - Intelligent home assistant Google Home controlling our latest z-lock side fastening solution.

Bottom Right - Amazon Alexa was on hand, demonstrating the convenience of voice control shades using scenes and a variety of commands to raise and lower shades.



Our Augmented Reality displays created a buzz throughout the stand. Various Augmented Reality markers were positioned next to our featured products: Aero Dual, Zipscreen, Veue Wire Guide & Smart Home Automation. Visitors downloaded our free Rollease Acmeda AR app on their smart phone and held their phones over the marker to see the systems come to life on their phones. Visitors were also able to move around for a panoramic view of the shade and expand and collapse all the parts which make up the system. Our Smart Home Automation graphic, a fully interactive display, allowed guests to open and close shades, activate wind and sun sensor awning control and see voice activation devices and cloud-based services such as IFTTT, Alexa & Google home.

Image of People interacting with AR markers at trade fair

Top & Bottom Left - Visitors interact with our Augmented Reality Smart Home wall, which demonstrates our Automate range of controls and device compatibility.

Right - Gary Lam (Product Manager) shows a client how to interact with our AR Aero marker which brings the Aero Dual Chainfree system to life on your mobile device with a 180 degree view and expanding system schematic. 



The stand layout naturally moved visitors through the displays to the final, largest area containing a fully manned bar and meeting zones with comfortable lounges and meeting tables, perfect for socializing. Visitors gathered in a comfortable atmosphere to chat and wind down or rest. Our barista was kept busy, serving over 700 coffees while our bar staff offered visitors a range of refreshments from soft drinks and juices to wine and beer.

It was such a pleasure to share our new product innovations with the industry and catch up with all our valued customers. The R+T show 2018 proved to be extremely successful and not to be missed in 2021.


  • Exhibitions